Global content implementation overview

v4.0 - 7th September 2016

Ideas pages (x7) - Global content loop

1. Global content loop

On the basis of the following global content:

- Videos

- GIFs

- Close ups

Using the IDEAS template, we suggest to create Global content pages focussing on each of the 7 topics (Kitchen, living, bedroom, etc)

These pages will keep on living on IKEA.com once the campaign is over.

These pages will be accessed both from the .com landing page and Social media films to continue the journey on the .com

During the run of the campaign, the Global content pages will feature an identical header, enabling the user to perceive that these are part of a content group.

At the bottom of each page, a set of thumbnails will redirect users to the other topics part of the content set.

For the whole duration of the campaign, a CTA at the bottom of these pages will direct users towards the main campaign page

2. Category pages breakouts

3. Product pages supplemental content

Breakouts positioned on the category pages will supplement the content but will not link to the loop in order to avoid disrupting the conversion funnels

Breakouts on product pages will enhance the experience without diverting the content to the campaign hub.