Campaign CTA
Category CTA
.com HOME
Campaign page
Kichen calling quizz
IDEA PAGE
Idea item x 3
Main image
Gallery
OLAPIC
Tips for cooking together
Hygiene -
Everything for the cooks
Hygiene
Design your dream kitchen
Product category page
Breakout
Tips for cooking together
The Collection
We make use of content that supplements the purchase experience and does not distract from the conversion funnel.
Recipes for many cooks CTA
The collection
Shop the look template
Main image
Procut
Procut
Procut
Procut
Procut
Procut
Recipes for many cooks - interactive tool
Recipe
Recipe
Recipe
Recipe
Recipe
Recipe
RECIPE PAGE
Recipe item
Main image
Idea page
Shop the look template
Main image
Procut
Procut
Procut
Procut
Procut
Procut
Ideas x3 + more ideas link
IKEA - ISWTFIII
Digital campaign map
OLAPIC
Products cookware
The collection
Products
• Cookware
• Tableware
• Kitchen
Rooms
• Kitchen
Version
Date
Project
Author
v2.0
6th Feb 2017
IKEA FY17 ISWTFIII
Nicolas Le Clainche
